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“Why It’s So Hard to Find the Right People: The Real Cost of Growth in Business Today”
By Lifestyle Marketing
In today’s fast-moving world, everyone wants to win—but few truly understand what winning requires, especially in business.
Ask any serious business owner in America and they’ll tell you the same thing:
“It’s nearly impossible to find people who get it.”
People want the salary, the title, the perks—but they walk in on Day One expecting reward without value, pay without performance, and freedom without responsibility.
So why is this happening?
Let’s look at what’s really going on behind the scenes.
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1. Hiring is More Expensive Than Ever
When a business hires someone at $30/hour or $65,000 a year, the real cost is 2x to 5x that salary. Why?
- Training and onboarding
- Management time
- Payroll taxes and benefits
- Risk of turnover if it doesn’t work out
- Lost revenue during learning curves
Hiring someone is a major investment. Business owners aren’t just paying for work—they’re betting on your ability to understand and contribute to a system that took years to build.
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2. Schools Aren’t Preparing People for Real Work
Today, you can have a high school diploma or a Ph.D., and still not know how to:
- Help a business make money
- Deliver on real-world customer needs
- Operate inside systems that require patience, discipline, and innovation
Degrees are not destiny. The best professionals still need to learn the culture, technology, tools, and mission of the business they join. That means every new hire—regardless of background—must go through training and transformation.
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3. Most People Don’t Think Like Builders
Here’s the truth:
The best people in business don’t just clock in—they build.
They ask:
- “How does this business win?”
- “Where can I add value?”
- “How do I help this company grow?”
But too often, workers today want to be paid before they prove value. There’s a mindset shift happening where more people feel entitled to the reward without putting in the work.
This creates frustration for business owners who are trying to keep operations flowing, payroll covered, and customers happy.
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4. Social Media Taught Us to Chase Lifestyle, Not Legacy
Over the past 10 years, a lot has changed.
- Everyone wants “financial freedom,” but few understand business cash flow.
- Everyone wants a “six-figure salary,” but few can explain how to generate six figures of value.
- Everyone wants “flexibility,” but few bring the consistency and ownership that businesses depend on.
It’s a dangerous formula: high expectations with low preparation.
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5. Businesses Need Builders, Not Just Workers
If you really want to grow in any company—whether it’s your own or someone else’s—here’s what you need to understand:
- You are not being hired to do a task. You’re being brought in to help drive a vision.
- You don’t just need skills. You need wisdom—the ability to apply those skills to the specific needs of a business.
- Training never ends. Even CEOs are still learning.
💡 The Mindset Shift America Needs
The reason most people are struggling to grow professionally and financially is simple:
They haven’t learned how to think like business people.
You don’t need to own the business to think like an owner.
You need to understand:
- What the business is trying to accomplish
- Where it’s losing time, money, or value
- How your work can help it win
When you do that—you stop being a liability and start becoming an asset.
👥 A Word to Business Owners
If you’re a business owner reading this, you’re not alone. The hiring pool is wide, but the deep end is shallow.
That’s why we’re creating a new kind of resource:
➡️ A practical guide and training for employees, partners, and contractors who want to grow businesses—not just work in them.
Stay tuned.
Because the future belongs to those who build.
📢 Want to Train Your Team Differently?
We’re developing a full guide and onboarding toolkit that helps employers find the right people—and helps ambitious workers understand how to win with the company, not just in it
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